French 3D real-time animation and VR studio adopts a fresh identity to implement a new development strategy that sees it broaden its multi-format offering to all sectors and audiences.
[Paris, France]: In a move that gears Hue Dada! Productions to deliver original content and creative service to clients, the real-time 3D studio has a new name and identity: Dada! Animation. The strategic shift puts the innovatory studio on the inside track to lead content creators into the future age of 3D animation and VR experiences.
Founded in 2019 by a cross-disciplinary team of highly creative professionals from animation, video games and special effects, the french animation studio has produced a burgeoning slate of original animated works and a wide range of creative 3D animation and VR experience projects. Considering its rapid development and the intensification of its production activities on behalf of channels, documentaries, communication agencies, CSR services, and cultural institutions, the studio is getting a facelift to announce its new creative offering.
Dada! Animation captures its desire to place avant-garde innovation at the heart of the constantly evolving creative process and thus breaks down boundaries to create unexpected 3D virtual universes that appeal to a broad target audience of kids, teenagers, young adults, and adults alike.
“This new name carries our values centred on audacity, innovation and creativity. Our new graphic identity inspired by the technical-artistic movement and Tinguely’s machines embodies our ability to integrate the latest technological advances such as real-time, AI, style transfer, photogrammetry … to the service of a constantly evolving creative process,” says Jérôme Mouscadet, Director and Co-executive Producer of Dada! Animation.
At the crossroads between a technological start-up and a cutting-edge studio, Dada! Animation decompartmentalises and democratises animation using new technologies such as real-time rendering and virtual production.
Quentin Auger, Head of Innovation of Dada! Animation explains, “The benefits and advantages of real-time 3D production tools revolutionise the entire entertainment industry, particularly 3D animation. The first gain is an acceleration of production times. Many steps can be drastically accelerated, like rendering and compositing times being divided by 200 to 300. ‘Retakes’ or creative adjustments can be reduced by almost 50% in certain departments, making iterations easier.”
Auger adds that AI and machine learning tools are also easing low value-added and/or tedious jobs up, as well as surprisingly being of great inspirational help in the most creative tasks. “When 3D animation is ported into game engines as we do, the interactive virtual production necessary for immersive exploitations, the creation of avatars and metaverse environments are also at your fingertips. Consequently, the 360° exploitation of digital assets such as the production of apps and the gamification of content is greatly facilitated. These new technologies are constantly evolving and opening an exciting creative field for the entire industry.”
From pre-production to post-production, Dada! Animation directs and produces the CGI animated sequences for the interstitial programme, Les Hoofs de Tfou, currently aired on TFOU (TF1). The studio also collaborates with Seppia on lls étaient des Millions (They Were Millions), a hybrid animated documentary around the great European migrations in the 18th and 19th centuries. On the VR side, the studio works with Virtual Journey to develop Lady Liberty, a virtual reality experience around Victor Hugo’s visit to Bartholdi’s workshops during the manufacture of the Statue of Liberty.Besides its various creative collaborations, Dada! Animation will present five out of its eight original projects at the Annecy International Animation Film Festival. Visit the team from 14 to 18 June on the MIFA stand of the Ile de France Region (Stand C17) to find out more about its current projects.