Interactive Hub - SNCF Activation

An Immersive Experience with Pif and Antoine Dupont for the Rugby World Cup


In conjunction with the Rugby World Cup, Dada! Animation partnered with Alp Valley, Fosfor, and SNCF Gares & Connexions to launch an innovative phygital experience at the Gare du Nord (Paris). Set up for the duration of the Rugby World Cup, this interactive hub featured a lifelike hologram of Antoine Dupont, captain of the French Rugby team, interacting with the 3D version of Pif the dog (whose animated series is currently in development at the studio). In this visual and interactive experience, visitors had the opportunity to learn about the rules and intricacies of the sport while testing their rugby skills through interactive games. At the end of the experience, users could take a selfie with Antoine Dupont and share it on social media.

Dada! Animation worked on the creation of the 3D animated sequences of Pif.

The project is a collaboration between Alp Valley, Fosfor, SNCF Gares & Connexions, Pif le Mag, Ephémère Square, Authentique Bois, and Inversive.

Alp Valley, SNCF Gares et Connexions, Fosfor
3D Animation
Production of 3D animation sequences with Pif