Pif and Hercule were highlighted alongside Antoine Dupont during the Rugby World Cup in an immersive and interactive hub at the Gare du Nord!
A Dive into the World of Rugby with Antoine Dupont and Pif at the Gare du Nord in an Interactive Hub
For the Rugby World Cup, Dada! Animation teamed up with Alp Valley, Fosfor, and SNCF Gares & Connexions to present a one-of-a-kind phygital experience at the Gare du Nord (Paris). This interactive hub starred a lifelike hologram of Antoine Dupont, captain of the French rugby team, alongside the 3D version of Pif Gadget (from our developing animated series Pif & Hercule Go Green), offering visitors a total immersion in the world of rugby.
Creative Synergy for a Unique Playful Immersion
The main attraction of this Hub was a hologram of Antoine Dupont, accompanied by Pif, guiding visitors through the rules and intricacies of rugby. This immersive and interactive experience allowed participants of all generations to dive into the world of this sport, enhancing their understanding and appreciation of the game. In this augmented reality screen capable of interacting with the audience, users could, for example, try to kick a penalty amid the cheers of enthusiastic supporters.
The experience generated significant excitement, reflected in thousands of interactions and increased visibility on social networks where visitors shared their experiences and selfies with Antoine Dupont.
Immersive Experience – Antoine Dupont and Pif An interactive experience produced in collaboration with Alp Valley, Fosfor, SNCF Gares & Connexions, Pif le Mag, Authentique Bois, and Inversive.
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